ESF AMBASSADORS
International Representation, Engagement & Advocacy
The Elympic Sports Federation (ESF) recognises the importance of individuals who contribute to the advancement of modern competition through leadership, influence, professional experience and international engagement.
ESF Ambassadors represent a diverse network of individuals from sport, esports, technology, entertainment, education and industry who share a commitment to expanding opportunities across physical, mechatronic, digital and emerging competitive disciplines.
Through advocacy, collaboration and international representation, ambassadors help strengthen connections between athletes, industry leaders, national organisations, institutions and communities.
The Ambassador Programme supports ESF's broader objectives of encouraging participation, promoting competitive integrity, fostering international cooperation and creating pathways that connect competition with education, innovation and industry.
Connecting people, industries and nations through a shared commitment to modern competition.
ESF AMBASSADORS
The ESF Ambassador Program
Ambassador
Brian 'The Beast' Diang'a
Born in the heart of Nairobi’s Kibera and rising to the world stage, is redefining the power of play as a tool for peace and purpose. A global Esports Ambassador and award-winning keynote speaker, he transforms weapons into game controllers, giving youth a second chance at life. From Kenya’s streets to the world’s summits, “The Beast” stands as living proof that Gaming-Esports can save lives and shape nations.
ESF AMBASSADOR APPOINTMENTS
The Elympic Sports Federation engages individuals whose professional experience, international standing and commitment to modern competition align with the Federation's institutional objectives.
Ambassador appointments are considered through a selective process, reflecting the importance of professional integrity, international representation and meaningful contribution to ESF's development.